Brand identity for product brands.
A logo and look people recognise on the shelf, in the feed and on the box.
- US$1,400Pack + identity
- 3 directionsTo choose from
- Logo system3 logo versions
- GuidelinesFor your whole team
A brand that works on the pack first, then everywhere else.
- 01
Brand direction
Where your brand sits next to competitors, and the one thing it should be known for.
- 02
Logo and logo system
A primary mark plus versions for small sizes, lids, stickers and social avatars.
- 03
Colour palette
A palette that prints true on real materials and still works on screen.
- 04
Typography
Typefaces and a hierarchy that read on a 5 cm label and a billboard.
- 05
Visual language
Patterns, icons and graphic elements that tie packs, posts and store together.
- 06
Brand guidelines
Clear usage rules so your team, printer and partners keep it consistent.
One call about your product. Three to eight weeks later, files you can use.
- 1
Brief call
A 45 minute call about your product, your buyers and where you want the brand to go.
- 2
Find the gap
A look at your category and competitors to find a position nobody owns yet.
- 3
Pick the look
Three directions, tested on your actual packaging. Revisions until one is signed off.
- 4
Guidelines and files
Logo files, colours, type and guidelines, ready for packaging, store and social.
Brand identity comes with your packaging, from US$1,400.
Priced together with packaging, because we design the brand to live on the pack. Three directions included.
From
$800
- Packaging
- Not included, Brand identity
- Not included, Marketing assets
- Not included, Shopify web store
From
$1,400
- Packaging
- Brand identity
- Not included, Marketing assets
- Not included, Shopify web store
From
$1,800
- Packaging
- Brand identity
- Marketing assets
- Not included, Shopify web store
From
$3,200
- Packaging
- Brand identity
- Marketing assets
- Shopify web store
Brands people recognise from across the aisle.
Common Table fried chicken
Food & Beverage
Bono meal kits
Food & Beverage
Everly natural deodorant
Beauty & Personal Care
Aeva & Co skincare
Beauty & Personal Care
CALLUM men’s grooming
Beauty & Personal Care
Miorra wellness supplements
Health & Supplement
FORGIA pasta
Food & Beverage
NOCT scented candles
Home & Retail Goods
Brand identity, answered straight.
How much does brand identity design cost?
Packaging and brand identity for one product start at US$1,400, with three directions included.
Can you design just a logo?
We can, but a brand works best as a system. On the call we recommend the right scope for where your brand is.
Do you deliver brand guidelines?
Yes. Every identity ships with guidelines so your team and partners keep it consistent.
Will it work on packaging?
That is the point. We test every direction on your real packaging, at real sizes, before you choose.
Can you refresh an existing brand?
Yes. We can rebrand, build a sub-brand or extend a range, keeping what customers already recognise.
How long does it take?
Most projects finish in 3 to 8 weeks together with the packaging, depending on the number of SKUs and the scope.